Thursday, March 3, 2011

What Makes an Effective Commercial?

Hello, just to share this amazing TV ad from the U.S that I keep humming its song and asking people around me to see. How did I come across this commercial that is not even showing in our country? Well, controversy creates attention. In this tv ad, they transformed Melissa Molinaro to look exactly like Kim Kardashian, and that move, my friend, has succesfully sparked web buzz. Cheaper than the real thing, and generates curiousity, brilliant!




Apart from that, the catchy song. Don't you just love commercials with songs specifically created for the brand? It leaves you humming without even realising and ka-ching you've strategically placed your brand in my mind; Oligo Coco and Gedung Pakaian Hari-Hari, congratulations. Marilah pergi, hari-hari! *dances*




Turn anything into a musical and you'll get yourself audiences. Why do you think Glee is such a success? Everybody loves musical numbers! No? Eleh, you love Hotel Mania and that Boh Tea tv ad.




Bad (or heavily exaggerated) commercial is not a failed commercial. I remember sitting in a car with Alisya and Hafiiz when they were discussing the worst commercials they have ever seen. Few brands were uttered and I told them, if you remember the brand; truth is, they've made it.




Tactical product placement/endorsement is also one of the main factor to determine whether a commercial turns me on or off. Sometimes you see fair people endorsing skin lightening beauty product and you can just shake your head in disbelief. In this Old Navy jeans commercial, Melissa kept changing jeans and looked amazing in each one of them. I don't think Kim Kardashian could ever pull it off with her petite figure.




Enjoy! Cantik jeans masa kena saman!

68 comments:

  1. we make ads in order for the viewers to remember. samada perlu btol2 bgs atau btol2 terok. tp btol apa yg hanis kata, saya stuju point musical tu. siapa yg xtau rhythm lagu roti gardenia?

    ReplyDelete
  2. That's mine~!!

    tumpang trafik kejap... hahaha

    http://www.pendekarberkuda.org/2011/03/lirik-lagu-cuma-aku-heliza-helmi-cuma.html

    eh... mana hanis pergi lama tak update blog?? busy ke??

    ReplyDelete
  3. oh sgt2 suke glee dan benci hotel mania...hek3

    ReplyDelete
  4. Seriously ke tu Kim Kardashian? Awat lain sgt muka dia. But heyy the song is kinda addictive hahahah

    ReplyDelete
  5. Okay fine. Melissa. Ala malewnyew salah sebut nama. Haha -.-

    ReplyDelete
  6. saman2 sensitif la sekarang. hahaha lmao

    ReplyDelete
  7. marilah pergi , hari-hari..tang hari-hari tu, pitching kena tinggi sikit..khakhakha

    ReplyDelete
  8. but still kim is prettier and hotter. patutlah banyak kali tukar seluar sebab iklan seluar -___-''

    ps: can someone turn me into you?

    ReplyDelete
  9. muhehehehe... alih alih, yuyu nampak jeans je ^^

    ReplyDelete
  10. Yea..this is the method that will make their commercial more effective..because of what?because of creativity...if they can do it..why not us? peace

    ReplyDelete
  11. Ahahaha!! Agree with u! sometimes the ads was annoying tapi duk nyanyiiiii jugak lagu depa! :P

    Jemput-jemput: Saat Aku Kau Pilih
    Cara Dapat Side Income Dengan HeartBeat!

    ReplyDelete
  12. yes! i learned exactly this thing in my critical thinking class.

    ReplyDelete
  13. ~Tengah bayangkn hanis zalikha yg belakon dlm iklan nieyhh.....^^~

    ReplyDelete
  14. C - U - T - E !

    *i don't read this time. tgok video jelah. :p

    ReplyDelete
  15. iklan old spice... hands down! =)

    ReplyDelete
  16. You are a very good observer, dear. A very alerted pair of eyes you have there. =)

    ReplyDelete
  17. I seriously thought it was Kim Kardashian! WAH!

    ReplyDelete
  18. ha'a la...tak terfikir pun... slowly those music terpahat di kepala kite kan... goood :)

    ReplyDelete
  19. kat kelas study pengiklanan, kat blog hamis jalikha ni pun about advertising lagi...huhu :D

    ReplyDelete
  20. melissa molinaro..wonder where i saw her before..rupanya dia contestant the next pussy cat dolls..

    ReplyDelete
  21. haha ..
    mmg bes gler ..
    keknis jemput dtg bLog saya ..
    bbpink90.blogspot.com
    baru beLajar tuLis cerpen ..
    jemput foLLow n komen my cerpen kay ..

    ReplyDelete
  22. yess..make something new and that intrest people..thats the main point..

    ReplyDelete
  23. iklan yang ada lagu plus dgr banyak2 kali bg effect jugak la..wlupun iklan tu xbest, ntah pape ke, but still org akan ingat..
    cuba u try nyanyi satu rangkap from one of ur fvorite songs kira mcm buat vlog la..i am pretty sure yg people akn ingat and perhaps mana tau lagu tu sbelum ni x famous, tiba2 jd famous.. =)

    then dari situ we can conclude senang ke x senang nak buat sesuatu utk menarik perhatian org..

    ReplyDelete
  24. betullarr...

    CANTIK JEANS MASA KENA SAMAN!!! NAK SATU!!!

    hihi!

    ReplyDelete
  25. ramai yang gemarkannya
    rasa sedap sentiasa
    resepi uncle slokom
    tinggi kualiti
    gardenia
    sungguh enak dimakan begitu saja
    oh gardenia
    sungguh enak dimakan begitu saja

    cubelah rasa
    memang ada bezanya
    gardenia
    sungguh enak dimakan begitu saja!

    ReplyDelete
  26. tak dapt tengok video tu...
    anyway agree with u

    ReplyDelete
  27. Oh!Memang nampak cm kim kardashian.Hebat gilerious!

    ReplyDelete
  28. lohh...iklan sluar jeans ke, igt video clip lagu

    ReplyDelete
  29. haha.
    betul la
    even me myself dah start sing along
    mcm la walaupun agak buruk suara

    ReplyDelete
  30. Cepat ngaku, siapa tengok ulang2?

    ReplyDelete
  31. tak tengok ulang2 tapi asyk pause and play coz tenet lembapss !! x(

    ReplyDelete
  32. tak tengok ulang2 tapi asyik Pause and Play. Tenet lembapsss !x(

    ReplyDelete
  33. don't forget.. lagu GARDENIA.. mcm2 version ade. tp lirik yg same. hehe.

    ReplyDelete
  34. ok2.. ulanh untuk kali ke 29.. fuhh dpt idea buat musical kat kls hehe habis meja kerusi dibaling nanti..

    ReplyDelete
  35. sekali tgk cam kim. tp kim lg tggi. half part eh mcm sis kim, kourtney kardshian.

    ReplyDelete
  36. suka iklan yang ade muzik dan lagu..tak la bosan sangat..

    love jeanss..

    ReplyDelete
  37. memang seronok tngok iklan yg menarik..

    nak tumpang iklan jap bole? hihihi..

    jom kita bergathering wahai blogger sekalian...

    bila lagi nk meet up reramai kn?

    hanis, jom join gath...
    yang lain pon jom join reramai...

    http://effa88gurlz.blogspot.com/2011/03/jom-kita-bergathering-lagi.html

    ReplyDelete
  38. saya suka iklan...SUKAKANNYA, GANDAKANNYA!

    ReplyDelete
  39. old navy label yg slalu jumpe kat bundle.. baju2 yg ade pon byk size gedabak2..

    tgk ulang2 sebab nk tgk betul ke tu Kim.

    ReplyDelete
  40. "Oligo coco minuman yg sihat.."That Oligo Coco song has a very strong influence.i even sing this song to make my baby sleep. LOL! Oligo coco, mission accomplished!

    Skinny Asian Celebrity - Discover Their Secret

    Lose Weight Fast by Dancing: 3 Reasons Why Dance Works!"

    ReplyDelete
  41. how to tgk ulang2?? tgk sekali pun sekat2...sedey lalalala~ tenet ni.. mcm kt amazon plak~ hye hanis~

    ReplyDelete
  42. lagu dier catchy sgt..!!
    ~super cuties~
    i tgk ad nih berkali2 sbb comell ad nih.. ;)

    ReplyDelete
  43. dah mcm black eyed peas pun ade jgk..haha..:)

    ReplyDelete
  44. agak laaa...
    jeans tersangat menarik..
    =D

    ReplyDelete
  45. i bought shape up shoes sbb kim look so hot dlm iklan SKECHERS...

    ReplyDelete
  46. music is stuff easy to remember becos it is fun!!!

    ReplyDelete
  47. tumpang layan lagu sat..
    :D

    http://annikabubble.blogspot.com/

    ReplyDelete
  48. 5 THINGS THAT I WANT TO COMMENT:
    1ST, I X BACE POST NI, JUST NAK INFORM IM YOUR 23173 FOLLOWER.. BYKNYE NOMBOR WOW!
    2ND, POST PALING BEST TERTINGGAL SLIPAR.
    3RD, BILE CITE NGAN NABIL NAK KUAR? I REALLY WANT TO SEE IT.. WOOT WOOT.
    4TH, PLEASE BUAT CONTEST, HADIAH CAMERA COOLPIX U.. DAN PEMENANG I SORANG JE. HAHAHA perasan.
    5TH, LASTLY I LIKE U LIKE U LIKE U.. MEMANG SELAMBE AND MEMANG COOL.

    (IF U WANT BLOG HEADER LET ME KNOW, PLEASE... I REALLY WANT TO MAKE IT)

    GOODLUCK AND WOOT WOOT (quote from your FB woot woot woohhhhh)

    ReplyDelete
  49. pls help us,
    kitorang ade wt 1 blog utk assgnment kitorang, the title of this blog is, "weapon of heroes"
    so,kalo korang ni jenis minat cte superhero, silelah follow blog ni ye, tp kitorang brharap sgt korang dpt follow blog ni,just tekan button follow shj pun xpe sbb assginment ni memerlukan follower yg rmai dan jumlah follower tu juga ade bg effect kpd markah kami,
    so,pls help us,
    ni link nye,

    http://weaponsofheroes.blogspot.com/

    thank you so much..
    hope to see u soon hanis zalikha!
    :)

    ReplyDelete
  50. Setuju dgn point catchy song & turn into a musical~ dari kecik sampai skrg ingat no fon Pizza Hut.. one three hundred eight eight tupai tupai...haha :D

    ReplyDelete
  51. haha....betul la ckp u hanis, kim bley lak an

    ReplyDelete

No proper ID, no proper comment, down you go the freaking spam drain. Receiving happy vibes!