Thursday, March 3, 2011

What Makes an Effective Commercial?

Hello, just to share this amazing TV ad from the U.S that I keep humming its song and asking people around me to see. How did I come across this commercial that is not even showing in our country? Well, controversy creates attention. In this tv ad, they transformed Melissa Molinaro to look exactly like Kim Kardashian, and that move, my friend, has succesfully sparked web buzz. Cheaper than the real thing, and generates curiousity, brilliant!




Apart from that, the catchy song. Don't you just love commercials with songs specifically created for the brand? It leaves you humming without even realising and ka-ching you've strategically placed your brand in my mind; Oligo Coco and Gedung Pakaian Hari-Hari, congratulations. Marilah pergi, hari-hari! *dances*




Turn anything into a musical and you'll get yourself audiences. Why do you think Glee is such a success? Everybody loves musical numbers! No? Eleh, you love Hotel Mania and that Boh Tea tv ad.




Bad (or heavily exaggerated) commercial is not a failed commercial. I remember sitting in a car with Alisya and Hafiiz when they were discussing the worst commercials they have ever seen. Few brands were uttered and I told them, if you remember the brand; truth is, they've made it.




Tactical product placement/endorsement is also one of the main factor to determine whether a commercial turns me on or off. Sometimes you see fair people endorsing skin lightening beauty product and you can just shake your head in disbelief. In this Old Navy jeans commercial, Melissa kept changing jeans and looked amazing in each one of them. I don't think Kim Kardashian could ever pull it off with her petite figure.




Enjoy! Cantik jeans masa kena saman!

68 comments:

  1. we make ads in order for the viewers to remember. samada perlu btol2 bgs atau btol2 terok. tp btol apa yg hanis kata, saya stuju point musical tu. siapa yg xtau rhythm lagu roti gardenia?

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  2. That's mine~!!

    tumpang trafik kejap... hahaha

    http://www.pendekarberkuda.org/2011/03/lirik-lagu-cuma-aku-heliza-helmi-cuma.html

    eh... mana hanis pergi lama tak update blog?? busy ke??

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  3. oh sgt2 suke glee dan benci hotel mania...hek3

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  4. Seriously ke tu Kim Kardashian? Awat lain sgt muka dia. But heyy the song is kinda addictive hahahah

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  5. Okay fine. Melissa. Ala malewnyew salah sebut nama. Haha -.-

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  6. saman2 sensitif la sekarang. hahaha lmao

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  7. marilah pergi , hari-hari..tang hari-hari tu, pitching kena tinggi sikit..khakhakha

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  8. but still kim is prettier and hotter. patutlah banyak kali tukar seluar sebab iklan seluar -___-''

    ps: can someone turn me into you?

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  9. muhehehehe... alih alih, yuyu nampak jeans je ^^

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  10. Yea..this is the method that will make their commercial more effective..because of what?because of creativity...if they can do it..why not us? peace

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  11. Ahahaha!! Agree with u! sometimes the ads was annoying tapi duk nyanyiiiii jugak lagu depa! :P

    Jemput-jemput: Saat Aku Kau Pilih
    Cara Dapat Side Income Dengan HeartBeat!

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  12. yes! i learned exactly this thing in my critical thinking class.

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  13. ~Tengah bayangkn hanis zalikha yg belakon dlm iklan nieyhh.....^^~

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  14. C - U - T - E !

    *i don't read this time. tgok video jelah. :p

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  15. iklan old spice... hands down! =)

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  16. You are a very good observer, dear. A very alerted pair of eyes you have there. =)

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  17. I seriously thought it was Kim Kardashian! WAH!

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  18. ha'a la...tak terfikir pun... slowly those music terpahat di kepala kite kan... goood :)

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  19. kat kelas study pengiklanan, kat blog hamis jalikha ni pun about advertising lagi...huhu :D

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  20. melissa molinaro..wonder where i saw her before..rupanya dia contestant the next pussy cat dolls..

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  21. haha ..
    mmg bes gler ..
    keknis jemput dtg bLog saya ..
    bbpink90.blogspot.com
    baru beLajar tuLis cerpen ..
    jemput foLLow n komen my cerpen kay ..

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  22. yess..make something new and that intrest people..thats the main point..

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  23. iklan yang ada lagu plus dgr banyak2 kali bg effect jugak la..wlupun iklan tu xbest, ntah pape ke, but still org akan ingat..
    cuba u try nyanyi satu rangkap from one of ur fvorite songs kira mcm buat vlog la..i am pretty sure yg people akn ingat and perhaps mana tau lagu tu sbelum ni x famous, tiba2 jd famous.. =)

    then dari situ we can conclude senang ke x senang nak buat sesuatu utk menarik perhatian org..

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  24. betullarr...

    CANTIK JEANS MASA KENA SAMAN!!! NAK SATU!!!

    hihi!

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  25. ramai yang gemarkannya
    rasa sedap sentiasa
    resepi uncle slokom
    tinggi kualiti
    gardenia
    sungguh enak dimakan begitu saja
    oh gardenia
    sungguh enak dimakan begitu saja

    cubelah rasa
    memang ada bezanya
    gardenia
    sungguh enak dimakan begitu saja!

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  26. tak dapt tengok video tu...
    anyway agree with u

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  27. Oh!Memang nampak cm kim kardashian.Hebat gilerious!

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  28. lohh...iklan sluar jeans ke, igt video clip lagu

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  29. haha.
    betul la
    even me myself dah start sing along
    mcm la walaupun agak buruk suara

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  30. tak tengok ulang2 tapi asyk pause and play coz tenet lembapss !! x(

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  31. tak tengok ulang2 tapi asyik Pause and Play. Tenet lembapsss !x(

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  32. don't forget.. lagu GARDENIA.. mcm2 version ade. tp lirik yg same. hehe.

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  33. ok2.. ulanh untuk kali ke 29.. fuhh dpt idea buat musical kat kls hehe habis meja kerusi dibaling nanti..

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  34. sekali tgk cam kim. tp kim lg tggi. half part eh mcm sis kim, kourtney kardshian.

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  35. suka iklan yang ade muzik dan lagu..tak la bosan sangat..

    love jeanss..

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  36. memang seronok tngok iklan yg menarik..

    nak tumpang iklan jap bole? hihihi..

    jom kita bergathering wahai blogger sekalian...

    bila lagi nk meet up reramai kn?

    hanis, jom join gath...
    yang lain pon jom join reramai...

    http://effa88gurlz.blogspot.com/2011/03/jom-kita-bergathering-lagi.html

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  37. saya suka iklan...SUKAKANNYA, GANDAKANNYA!

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  38. try to improve from the past one..

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  39. old navy label yg slalu jumpe kat bundle.. baju2 yg ade pon byk size gedabak2..

    tgk ulang2 sebab nk tgk betul ke tu Kim.

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  40. "Oligo coco minuman yg sihat.."That Oligo Coco song has a very strong influence.i even sing this song to make my baby sleep. LOL! Oligo coco, mission accomplished!

    Skinny Asian Celebrity - Discover Their Secret

    Lose Weight Fast by Dancing: 3 Reasons Why Dance Works!"

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  41. haha . nici one :)

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  42. how to tgk ulang2?? tgk sekali pun sekat2...sedey lalalala~ tenet ni.. mcm kt amazon plak~ hye hanis~

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  43. lagu dier catchy sgt..!!
    ~super cuties~
    i tgk ad nih berkali2 sbb comell ad nih.. ;)

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  44. dah mcm black eyed peas pun ade jgk..haha..:)

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  45. agak laaa...
    jeans tersangat menarik..
    =D

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  46. i bought shape up shoes sbb kim look so hot dlm iklan SKECHERS...

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  47. music is stuff easy to remember becos it is fun!!!

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  48. tumpang layan lagu sat..
    :D

    http://annikabubble.blogspot.com/

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    ReplyDelete
  50. pls help us,
    kitorang ade wt 1 blog utk assgnment kitorang, the title of this blog is, "weapon of heroes"
    so,kalo korang ni jenis minat cte superhero, silelah follow blog ni ye, tp kitorang brharap sgt korang dpt follow blog ni,just tekan button follow shj pun xpe sbb assginment ni memerlukan follower yg rmai dan jumlah follower tu juga ade bg effect kpd markah kami,
    so,pls help us,
    ni link nye,

    http://weaponsofheroes.blogspot.com/

    thank you so much..
    hope to see u soon hanis zalikha!
    :)

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  51. Setuju dgn point catchy song & turn into a musical~ dari kecik sampai skrg ingat no fon Pizza Hut.. one three hundred eight eight tupai tupai...haha :D

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  52. haha....betul la ckp u hanis, kim bley lak an

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